Analysis estimated that the Inclusive Tourism market in Australia was worth up to $8.9 billion over the first three months of 2017. And it highlights the expected growth of the sector as our population ages and more people experience some level of disability.
There is growing evidence to show that businesses and councils that are prepared to provide better information and physical access as well as appropriate and respectful customer service will create more opportunities to tap into this market.
Online Learning Course
This online learning course explains the facts behind the Inclusive Tourism market. It includes five different modules including one for businesses and accommodation providers and a resource centre with case studies, access statements and links to more other organisations and information. The course provides ideas and examples of what the tourism industry and businesses can do to improve facilities for customers and visitors. Each section takes about 30 to 40 minutes to complete.
This collection of online material will help you share the news of the Inclusive Tourism market and the online learning course. They can be used on website or intranets, via e-newsletters and on social channels. It includes digital assets such as images, infographics and a short animation as well as written content like a media release, fact sheet, case studies and a short document summarising new research on the economic opportunities from Inclusive Tourism.
A full set of case studies is available in the online learning course, available here
An important environmental area has been rehabilitated to include accessible viewing platforms, picnic areas and paths so carers, older people, people with disability and young families can use it.
Jervis Bay Café
Ramps, low counter pace around tables and accessible bathrooms have been included in this café so people with disability can enjoy the sounding water views.
Manly Wayfinding Map
A map of the Manly CBD has been designed to highlight accessible features such as walkways, ramps, car parking, public transport, ATMs super markets and other public facilities.
The all year round pool incudes a ramp and hand rail and a new lift that allows people to move from the change rooms to the water. A marketing brochure has been produced to raise awareness of the new features.
Tree Tops Adventure Parks
Tree top zip lines and climbing ropes have been designed to be used by as many people as possible including older people and people with disabilities. They have built an accessible website and staff have received specialised customer service training.
Shellharbour North Beach
The local beach has been upgraded to include accessible paths, better instructions for use of the beach wheelchair and accessible change rooms and toilets.
Tumut Elm Cottage
Accommodation has been designed to include accessible entry, doorways, bathroom and kitchen, living areas and car parking.
Yamba Accessible Fishing platform
The wharf, fishing platform, paths, toilets and nearby playground have all been designed to allow greater access.